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Gwyneth Paltrow Reveals How Goop's $120 Diaper Was a PR Stunt

Zoe Browning The Tea /
gwyneth paltrow goop diapers
Theo Wargo / Staff via Getty Images

Oh, Goop... the place to find all things wellness, health, and nourishment. The Gwyneth Paltrow company has been under fire many times before for the high-priced products, but by now fans have gotten used to the price tag, especially since her products seem to be worth it. But her most recent launch had fans questioning her judgment when it came to prices.

The lifestyle brand announced on their Instagram that they would be releasing diapers for babies that would be sold for $120 dollars for a pack of 12! "Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a scent of jasmine and bergamot for a revitalized baby," as described by the caption. Immediately people were outraged, while others suspected it may not be true. One user even commented, "Is it April Fools' day?" And as it turns out, they were right because the entire thing was a PR stunt planned by Paltrow and her team. Here's what the 49-year-old revealed.

diapers goop pr stunt
JOEL SAGET / Contributor via Getty Images

On Wednesday night, the actress confessed that the item for sale was actually a fake and instead it was meant to be a protest against diaper taxes across the nation. She confessed it was a "fake product meant to shine light on a real problem." In America, there are 33 states that put a "luxury tax" on diapers, something that is a necessity for mothers with young children. During the video that Paltrow posted on Goop, she revealed that she was happy that her Diapér caused such fuss amongst fans because maybe this will finally get people talking. "It was designed to p*** us off," the Contagion star said with empathy. "If treating diapers like a luxury makes you mad, so should taxing them like a luxury."

The reason why Paltrow originally wrote the diapers were going for $120 was because that is the average that most families in the United States pay yearly and diaper taxes. We're loving seeing the lifestyle expert shed light on real issues happening to the people in our country. Make sure to check out Goop.com for more information and wellness tips.