Every year (other than the past two years), influencers and celebs spam our feeds with a million Coachella pics. But can we blame them? The event isn't just for music lovers but hundreds of Instagram influencers attending events hosted by some of our favorite brands. In fact, some of them are able to profit during their time spent in the desert. Maryam Ghafarinia has shared how she is able to walk home with $10,000...
2022 will be the fourth year that Ghafarinia will be attending the festival, and yet still, she hasn't been able to watch one of the iconic performances. Instead, the 36-year-old spends the weekend "running around creating content." And while everyone tries to get in some extra Zz's in their hotel room or at the campsite, she is up at 7 am picking out the perfect outfit (obviously) and attending many parties and "brand activations." But despite all the funs she has, Ghafarinia also has to make sure her feed is up to date, she's constantly posting videos and pics for her 186,000 followers on the 'gram. So without a doubt, all the time editing leaves her feeling "exhausted" by the time the artists take the stage at around sunset time.
"There is so much work," she explained. But "Hopefully this year [I'll get to see the show]," Ghafarinia said. "But I say that every year." Many A-listers are headlining this weekend, including Harry Styles, Billie Eilish, and more. But even if she, unfortunately, does not get to dance around to their music, the influencer is pretty happy with her experience. Thanks to the "reach" she has with her followers, many brands pay her the big bugs to promote their items.
She worked with Rachel Zoe, Revolve, and self-tanner Bonsai Sand during the previous festivals she went to. One photo can get her a paycheck of $2,000 or even $3,500 for an Instagram video roll. "They also want you to attend an event. They also want you to do stories. They may want multiple posts. They want you to post even before Coachella, leading up to it," Ghafarinia shared. "So there's more opportunity to add and make more money." Senior vice president at Media.Monks, Amy Luca explained why these companies are willing to shell out so much dough for a simple pic. "Some of these influencers reach more people than the Oscars broadcast," Luca said. Don't forget to check out Ghafarinia's feed for her adventures at Coachella 2022.