This Color-Blind TikToker Is Shaking the Makeup Industry

influencer 101

| LAST UPDATE 07/12/2022

By Zoe Browning
natahsa caudill color blind
@natashacaudill via Instagram

Natasha Caudill is well known on the social media app, TikTok for sharing her makeup tutorials, except her "get ready with me's" are a tad different than many other influencers. Because she is a color-blind content creator, she often films her videos in a monochrome filter to show her audiences what it's like for her to experience makeup and other beauty products. Here's how she's trying to promote more inclusivity for color-blind individuals in the world of makeup.

Natasha first went viral after she showed off her makeup skills by doing her makeup, and at the end, taking off the monochrome filter so viewers could see the colors. Her very impressive skills got 2 million likes and 18 million views! But it hasn't always been an easy ride for Natasha as a color-blind makeup guru. Nevertheless, she continues to share her passion on social media. "Color-blindness is really rare, and a lot of people just don't know that much about it. But I want people to realize that it's not stopping me from doing anything," Caudill revealed to In The Know. "I can do my makeup. I can go shopping. I can enjoy all the things that I know I enjoy even if I could see color."

makeup palette tiktok beauty
@budget.beauty0805 via Instagram
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Natasha's endless footage where she shows her experience with the disability normalizes color-blindness and gives others a chance to see that she lives a completely normal life - despite not being able to see colors. "I started making makeup videos for my TikTok because a lot of people just assumed that because I can't see color, I couldn't do my makeup," she explained. "But that's just not true."

@natashac44 Color reveal at the end 👀 hope I don’t look like a clown!! 🤡 #foryou #makeup #colorblind #ootd #fyp #foryoupage ♬ original sound - Natasha Caudill

But while it's still doable to achieve her very amazing makeup looks, since makeup is obviously something that heavily relies on color, Natasha advocates for more inclusivity in the industry. Since many eyeshadow palettes tend to use very vague names for the colors, it can be hard to find a specific shade for those who are color-blind. "A lot of brands, they love to name the colors of their products after fun and quirky things," Natasha added. "They're cute, but they don't tell you the color of any of the makeup." She will continue to fight for makeup brands to consider color-blind individuals when coming up with new products. "I would love for the beauty industry to put color descriptions on their packaging, on their websites, just somewhere so that it's accessible to anyone who may need it, and anyone who may want it." Hopefully, her efforts will be successful. But in the meantime, we'll be stalking her TikTok to watch her unbelievable makeup skills!

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