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Charli D’Amelio Is Officially the Newest Face of Prada

Jessica Lopez influencer101 /
Charli D'Amelio Wearing Prada
@charlidamelio via Instagram

It all comes full circle for Charli D’Amelio. The famous TikToker is now the face of the latest Prada campaign, which was the very first fashion show she attended when she hit stardom back in 2020! Now she is front and center for the Prada Linea Rossa fall/winter 2022 collection. Here's a closer look.

The line focuses on functionality and chicness mixed with the functionality of an active lifestyle. The collection is meant to keep you warm for the upcoming wintery months. The Italian brand has zeroed in on winter sports as the inspiration for the sportswear-focused line’s latest campaign. It takes direct hints from skiwear. However, the collection is not meant to be only kept on the slopes: it is entirely transferable to city life. The line is primarily done in blacks and whites with hints of red, staying true to form with Prada’s monochromatic aesthetic. It makes complete sense that the brand would tap D’Amelio to be the face of the campaign.

Charli D'Amelio TikTok Prada
Arturo Holmes/Staff via Getty Images

Since the launch of her career, she has been a vocal fan of the brand. She is often seen wearing and tagging the brand on her Instagram. Her first ever Fashion Week was in Milan, and when she shared her experience with Teen Vogue, she said, “My first Prada show was an experience like no other.” This is sure to be an exciting campaign to watch. If you want even more of the TikTok Queen, you can catch her on Disney+’s Dancing with the Stars, where she has been adding her TikTok flair to the celebrity dancing competition series. You can also catch her on the second season of her family’s reality show, The D’Amelio Show, which is currently airing new episodes on Hulu!

D'Amelio continues to reach new levels of stardom. This is just the next step in what is sure to be an incredible career. And we can't wait to see what comes next for our girl Charli. Stay tuned.